Design the Solution
Scaffolding is a fact of life in NYC, but that doesn’t mean you can’t get creative with it. For our client, the Westin Hotel Grand Central, the scaffolding outside their main entrance was hurting their visibility and impacting the welcoming vibe they wanted to project. Our creative team got to work and decided to make lemons into lemonade by covering the white pillars with attractive greenery accented with blossoms and hanging planters, with additional planters marking the entrance. The end result was a unique, eye-catching experience that effectively concealed the scaffolding and restored a sense of beauty to the entrance.